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Introducing David Mann Painter of the Native American Indian Way of Life

May 16th, 2015

Introducing David Mann Painter of the Native American Indian Way of Life

David Mann’s life focus has been his interest in the Native American culture, horses, and art. As a child, the artist collected any Remington and Russell prints he found along with books illustrated by Will James, Paul Brown, and Wesly Dennis.

Mann knows his subjects well from studying the history and culture of the Western Indian tribes. Born in Utah, the artist lived among the Southwestern tribes during a two-year mission in New Mexico and Arizona. During his time with the San Carlos Apache, Navajo, and Pueblo tribes, Mann adsorbed layers of meaning that give depth to the human stories he tells. This unforgettable and invaluable time spent with the Indians allowed the artist to experience first-hand the stories, dignity, and culture magic of their lives. Mann’s paintings are alive in rich colors, remarkable illusion of day and moonlight, and energetic or quiet compositions.

The artist seeks to capture the personal moment of truth and has the benefit of working with Indian and mountain men who model for him. Mann looks deeply into his subjects, envisioning the joys and sorrows that have contributed to the strength of a culture. The artist’s paintings are known for careful attention to detail including clothing, saddles, jewelry, and the many other symbols and accoutrements that are part of his subjects’ cultures. The combination of heart and mind, and intellect and spirit is told in the dignified presence of the Native Americans featured in the historic settings in which the artist paints them. Mann’s images portray the spirits of the historic, as well as the contemporary west, usually depicting moments in time rather than historical events when deeply rooted traditions provided spiritual and physical sustenance for the Native Americans.

Mann’s original paintings are highly collected. The artist participates in several annual art exhibits around the country; he has been the subject of numerous magazine articles.

Ragan Gennusa One of the Greats from Texas

May 14th, 2015

Ragan Gennusa One of the Greats from Texas

Ragan Gennusa grew up in East Texas enjoying the outdoors and sports, but he was drawn to art and could always be found using his pencils and brushes when he had an opportunity. “Art was just something I always enjoyed,” he recalls.

Gennusa took art classes in high school, along with being an All-State quarterback, and accepted a football scholarship to the University of Texas where he played wide receiver and majored in art. Gennusa credits his training as an athlete for teaching him to value courage, tenacity, and the importance of character in pursuit of life as well as an artistic career.

After college, Gennusa worked as an artist for an Austin printing company, then as a staff artist for the Texas Parks and Wildlife Department. His talent was quickly recognized, and he was eventually promoted to art department supervisor. Although he enjoyed his job at the department, the day-to-day administrative work took its toll, and he left to paint exclusively for an Austin art gallery. This decision was a turning point in Gennusa’s career.

Gallery work allowed Gennusa to develop his art. During this time, he became involved with the Gulf Coast Conservation Association, Ducks Unlimited, and other similar groups. “I’ve been fortunate to meet a lot of people in the sporting arena who liked my art,” says Gennusa. The artist now has a thriving career painting the great outdoors and its endless sporting images; his many commissions to paint animals or the Western landscape are sought by people throughout the United States.

Gennusa is well known for his longhorn paintings, some of which have been special commissions for the University of Texas, and his horse images. Wild turkeys are also one of Gennusa’s favorite subjects. Working mostly on commission, the artist very much enjoys visiting ranches throughout Texas and learning about their history, which has fostered his interest in Western and Native American themes.

Gennusa has established a very successful art career and strives to keep up with the demand for his work. In 1986, he was selected the Texas State Artist, and he recently received the 2005 “Texas Star Preservation Award” from the Gillespie County Historical Society.

The artist lives in one of Texas’ most picturesque regions. Gennusa says, “…after a particularly good day of painting, I walk out of my studio overlooking the beautiful Texas Hill Country, and I truly feel that I am the richest, luckiest man on earth!”

“Being an artist has made my life very rewarding. The great western artist Charles Russell said, ‘Any man that can make a living doing what he likes is lucky, and I am that.’” - Ragan Gennusa

Why you can not win in the search wars and should not even try

May 12th, 2015

This is a response I gave in one of the threads regarding using search to be found. It was in response to someone that had indicated that I was saying the search and keywording was not important and that I had some sort of insider information. Which I do not. But I have tracked what I have done that has lead to way better then average success compared to the most people posting in the search. But that in no way makes me one of top sellers. They simply do not post in the threads.

Here is that response:

Thank you JC for the chance to clarify that aspect of my position on keywords and the search.

First off I don't think I ever claimed any insider information. Everything I know or learned about the search is what I have read in these threads.

My position has NEVER been that the search was not important, I have consistently said you have to do the best you possible can to put keywords in the keywords box, in your titles and in your descriptions and then move on and not obsess over the search and the fact that you are not coming up as high as you would like.

From what we have been told here, and correct me if I am wrong JC, sales are the number on rating factor that will gain you search position. Then there are other considerations like, comments, likes, favorites, etc, etc.

It has been my position, based only on what I have experienced, that chasing sales is going to do more for you then obsessing over the search and trying to get as many likes, favorites, comments and all those other things.

I have outlined this in detail in one of my blogs.

Sean has made it perfectly clear that he is not going to disclose the exact weighting or the exact inter workings of the search. I understand that and it makes no difference to me whatsoever rather he does or does not give us the secrets of the search.

We are all on equal ground as far as the knowledge of how that search works. If he discloses the exact inner workings, we would all still be on equal ground. So there is nothing to gain from knowing that information if we all know it. And NO I am not suggesting that Sean is sharing it with some but not all. But again, I wouldn't care if he did.

I deal with things as I find them. I either figure out what it is and how to work it to my benefit and I keep doing it over and over again. If I can not figure out how to make it work for me.... I go somewhere else.

I have found success here on FAA doing what I am doing with no more knowledge then what I brought with me and what I have learned in these threads. Success is a personal thing. I may be a huge seller compared to some and an insignificant seller compared to others. That is why I never talk in real numbers. Actualy, again from what I have read in these threads, that is the case.

Now all of that said, I will tell you right now, your time would be much better spent learning something about business in general including marketing and advertising than worrying about your search ranking once you do the keywording like I said above.

For more information on selling on FAA read the following articles.

Work Smarter Not Harder To Beat The Big Guys
This Is My Response to Members Looking for Help
Work Smarter Not Harder To Beat The Big Guys
Another Response to a New Member Looking for Help

Another Response To A New Member Seeking Help

May 12th, 2015

Keep in mind, FAA does not sell your work in the sense that they are going bring the buyers to you. You may get a few accidently sales that way but basically you have to sell your own art OUTSIDE of FAA.

Don't get all bogged down in all of the internal, social aspects of FAA if you are seriously looking to sell your art. Do all of your advertising and marketing outside FAA through what ever channels you are comfortable with.

Most people do not want to spend money doing this so they use social media. Everyone will tell you that what they use is the best. But you have to decide that for yourself according to what you are most comfortable.

The most popular in no certain order are Facebook, Twitter, G+, Linkedin and some of the others. Some people will tell you you have to do all of them. I do not think you can do all of them and have any kind of saturation that it take to make the market penetration that will result in sales.

Again, you have to decide that for yourself according to how much time you want to spend.

The number one thing that will drive sales is the number of uploads or images you have for sale. Then how much exposure you get OUTSIDE of FAA. The groups, contests and those sort of things will NOT result in any meaningful number of sales. Your time is much better spent creating new art and promoting it outside of FAA.

At this time with only 5 images, I would not worry about any of these things. I would sped 75-80% of your time creating more art and getting more uploads. Rest of that time I would spend setting up a your Facebook and Twitter accounts (assuming those art the ones you chose to use).

And don't make the mistake of building your friends and followers of all artist. They are not going to buy. You need to find people that you would think are most likely to buy your art. Other artist are just looking to sell to you, not buy from you.

If you do use Facebook and Twitter remember, the best exposure is not through you friends and followers It is through the groups on Facebook and getting shares on both fave book and Twitter. On Twitter they call it "retreets".

More tips and suggestions:

Work Smarter Not Harder To Beat The Big Guys

This Is My Response to Members Looking for Help

Advertising How Much Is Too Much And How Much Is Not Enough

May 10th, 2015

One of the most common discussions that comes up is advertising (selling) . Particularity how much and where to advertise.

I have posted a blog: Advertising Your FAA Artistwebsite

After you read the comments below you may want to check it out.

There are some here, and I don't mean to target or embarrass anyone, that seem to know little or nothing about advertising, some hate it to the point that they refuse to do it and some know more about the subject then I will ever know.

One of things that people struggle with is the time it takes away from creating their art. I stated one time that advertising takes away from the time you have to create your art and creating your art takes away form the time you need to sell your art. What I mean by that is, you have to find a balance if you want to sell your art anywhere.

How well you will sell on FAA will, in no small part, depend on how much you have to sell on FAA. I know, some will argue against that and point to a few that have very little product and sell all the time. Given the chance to research that I believe you will find special circumstance that would explain that. The obvious one is how big of a following that artist has. But there are other extenuating circumstances as well. I am not address those issues here. I am addressing the issue for the benefit of those average sellers on FAA. Not average art or artist, but those that come into the threads nearly daily looking for help.

I have built several online stores going back way before FAA and even eBay were selling art on the Internet. One of the most common things that I have seen was the threshold of where the sales seem to take a huge leap. That threshold was 1000 items for sale. That seemed to be a magic number.

I am not suggesting that you have to have 1000 items for sale on FAA. But what I am trying to point out that there is a direct correlation between the number of products for sale and sales. This is common sense if nothing else. There is also a correlation between product mix and sales. As the old saying goes "you can not sell off an empty wagon".

If I had to suggest a number, I would say somewhere in the 200 uploads area is where I seen my first big jump in sales. But 1000 was a bigger jump and where steady sales began to take hold. I know that 1000 is huge number for most artist. Probably totally unobtainable for some. There are ways of increasing those numbers with out having 1000 individual pieces, but that is another subject.

I think that if you have less then 200 uploads and you are really concerned about selling, you need to shut out all the noise and spend the majority of your time creating more art. I have used the 25/75 rule. Spend 75% of your time creating new art and 25% selling or marketing. And selling and marketing does NOT include the groups, contests, likes and favorites or hanging out in and starting threads that do not go directly to marketing and creating. Those groups and contests, likes and favorites and creating view and followers of other FAA members are NOT going to create many if any sales.

That same time should be spent building your up Facebook friends and Twitter following or developing other ways of reaching the outside of FAA market place. There are several other free adverting vehicles but I am not going to go into them here. As you gallery grows, so will your advertising base grow. How many FAA members friend your Facebook page or follow you on Twitter is not near as important as how many people outside of FAA are following and befriending you. You simply must reach the greater art buying public to have any chance of achieving decent sales.

Product numbers are important but so is the product mix. If you have a nothing but seascapes in your gallery, you are obviously not very likely to sell to a buyer that is looking for western art.

We are not allowed, for good reasons to point out specific members of FAA so I can not show you examples. But they are there. Several of the most successful sellers that I have run across and talked to on FAA have a very diverse product line. Westerns, seascapes, florals, abstracts, wildlife and other genres. Some here will tell you that you have to focus and stay in one genre. I totally disagree. I think that you want to appeal to as many art buyers as possible.

One last thing. Some here mistakenly think that what is working for some one else will work for them. THIS IS JUST BAD THINKING!

You have to tailor an adverting plan to what is best for you. Not just do what anyone else tells you to do. I cover that in that blog in the link above.

A Few Reasons Why You May Not Be Selling

May 10th, 2015

These are not in order but I do believe that they all play a role in how much you are or are not selling.

Number of images:

As the old saying goes, you simply cannot sell off an empty wagon. Common sense would tell you that. Unless you have some sort unusual circumstance you need to have as many images as possible; hundreds, not dozens.

If you are a high profile, well known, big name artist, maybe you get away with a small number of images. But if you take a look at the largest sellers here, most of them have hundreds of images and some have a thousand or two.

I have heard all of the arguments; I only post my best, different variations just run people off, I am going for quality not quantity. Okay... if that is your position, then accept that fact of lower sales for what it is and why. If you hope to make money selling artwork, there are certain compromises you HAVE to be willing to make.


The combined artwork sales of Amazon, eBay and FAA probably are higher then the next ten sellers of art on the internet combined. They will all tell you the same thing; watermarks will discourage buyers. That is the bottom line. I don't care about all the arguments that go against that opinion. If the largest sellers of artwork on the internet, people that have spent millions if not billions of dollars to maximize sales, tell you that watermarks will hinder sales, then watermarks will hinder sales!! If you hope to make money selling artwork, there are certain compromises you HAVE to be willing to make. If you want to buck that system, then more power to you. Accept that fact of lower sales for what it is and why.

Search Engine Paranoia

People are paying way to much time over worrying the search engine and keep saying how horribly bad it is and offer up 60,000 ways it can be improved. Get of it!! It is what it is. Only Sean knows exactly how it works and he has made it abundantly clear that he is not going tell us.

The thing you have to understand, THE SEARCH WORKS FOR FAA!

It works just fine and is selling artwork for Sean. Business is good over all and on the increase for FAA. There is an overhaul of the site in the works. Hopefully there will be positive changes in the new "what ever they are" changes and that will include improved search. But one thing for sure, it will not be up and running more then a week or two and there will be those that will be complaining that it does not do this or it does not that.

If all of the suggestions of what the search should be were installed, it is STILL not going to make everyone happy. It is still only going to return so many images. If you are not one of the big sellers, you are still not going to be found in the search as often as you would like. Amazon and eBay both do the same thing. They want to tilt the scales in their favor to maximize the opportunity for a sale. The don't care who it is. The only favorite sellers they have are those that sell the most images. I would do the same thing. So would you if you were in their position.

You need to do the best you can to maximize your tags and descriptions to be found in the search and the forget about it. Spend more time advertising and marketing direct links back to your images on your AW. Stop living and dying on the search results. Reach out as far away and as far outside of FAA and reach the general art buying market. THAT is how you are going to improve your sales. Not via a new and better search anywhere near as much as you think you are.

Stop looking at seasonal swings or economic conditions that may or may not be affecting sale. You can't do anything about it and you don't even know it they are really the problem. Stay positive and don't let others talk you into a funk by saying things like, "we always see lower sales in the the summer" or other such things.

Little Fish In A Big Ocean

The fact is FAA is growing. New images, hundreds if not thousands are being added every day. Sellers, some of them with huge portfolio of images are joining all the time.

This also goes hand in hand with living by the search, both FAA and Google. This is pretty simple stuff. The individual artist is more and more becoming a little fish in a huge ocean. That ocean has huge sharks and whales consuming sales at a rapid rate.

If you are going to get found, you have to go out and drag the buyers into your AW. This is going to continue to be the case.

Most see that as a negative. I don't don't. I see it as competition. If some of the best artists, galleries and museums, see FAA as "the" place to be, then so do I.

I don't care about all the complains that "stock" is the problem. First off, don't under estimate those that are refereed to as the "stock" companies. A lot of their images are very, very good, fine art images. And they sell everyday. This tells us all that there ARE buyers out there, everyday. You just have to figure out how to compete, how to get your fair share.

You can not depend on "the search" to do that for you. I don't care how much improvement is done. You are still going to be seen as a very small fish in a huge ocean as far as the search is concerned.

So let's recap:

Load as many images as you can. Consider different variations of existing images such as black and whites, sepia tones, details and other variations. Some people will tell you that that will discourage buyers. I have been selling variations of my photographs, successfully, for 40 years by doing that. That is exactly what the large sellers that are uploading image every day are doing.

Get rid of the watermarks. They DO discourage buyers. The protection is not as much as you think it is. The low res image loss is not a hard money loss. The sale of an image IS a hard money loss.

Stop living and dying by the search. Do what you can to maximize your potential to get found using searchable titles, tags and descriptions. But then more on and stop worrying about it. Do something about it instead.

Expand your reach as far outside FAA as possible. I do not believe that the contests, groups, image dump thread or spending too much time in the threads in general is of much if any value at all. Spend that time advertising you work OUTSIDE FAA.

You need to go way beyond FAA and reach out and get seen in the greater art buying community. The market place is soooo much more then FAA.

Social media such as Facebook, Twitter, G+, Linkedin and others are a place to start because it is free and it is easy to do. But they too are very limited. You have to consider other means of advertising. Direct email, press releases (with mass circulation, not the FAA supplied press release system) banner ads, pay for clicks, trading links bounce back pieces and any other way of mass marketing you can think of.

A lot of people use blogs. I don't know much about blogging. I do know about the article circulations out there that will make you articles available to people looking for content for there websites and their own blogs. Seems to me the potential of being more then one blog or website is greater then doing my own. And then I don't have to market my blog.

All that said, you HAVE to keep a positive attitude. Block out the negative Nellies and stay positive. I have never met a successful salesmen t that spent a lot of times in the "woes me" state of mind. You got to stay positive!!

The Artwork of G Harvey Published by Somerset Fine Art

May 9th, 2015

The Artwork of G Harvey Published by Somerset Fine Art

Click on the link to see more information on the image:
Gol-Durn Trouble by G. Harvey

G.Harvey and his images have influenced a worldwide enthusiasm and demand for contemporary American art for a generation. Few artists have intrigued and captivated art collectors as widely as the celebrated painter, G. Harvey. During his storied career, G. Harvey has painted turn-of-the-century America as no other artist. His scenes are warm, thoughtful portraits of our country’s bustling cities in a more genteel era and outstanding Western sagas of working cowhands at home in rugged landscapes.

Gerald Harvey Jones, known to his patrons and peers as G. Harvey, grew up in the rugged hills in Central Texas where herds of longhorn cattle were driven along the dusty trails. This background has been the inspiration for the artist’s commitment to portraying the spirit of America. Through his art, our country’s history lives. Harvey restores all those memories, sights, sounds, and emotions. With his ability to capture the drama, light, and feeling of a moment, the artist brings the heart of his painting to the viewer.

G. Harvey is not only an extraordinary painter, but an accomplished sculptor. His original works and bronze sculptures are in the collections of major corporations, prestigious museums, American presidents, governors, foreign leaders, and captains of industry. The artist has been the recipient of innumerable awards and the subject of four books. Harvey has been honored with one-man shows at the Smithsonian Institution and the National Archives in Washington, D. C.

The artist’s original paintings are represented in major galleries. His annual, one-man shows are consistent sell-outs where Harvey collectors come from all around the country to view and compete to own an outstanding work by the artist.

G. Harvey lives in the beautiful Texas Hill Country with his wife, Pat, where they enjoy living near their children and grandchildren. A studio adjacent to his home is a sanctuary for creating the paintings that his legions of devoted collectors eagerly anticipate with each new work.
G. Harvey’s work reminds us that the world has changed very much and very little; country lanes and city streets are still romantic. It is, after all, from living in the present that the artist draws inspiration for the past. -20-

The image above is one of many G. Harvey images we have available. If you would like more information on G. Harvey Fine Art Prints or would like special pricing considerations, please email You can also follow us on Twitter @FASGallery. Enjoy! - Floyd Snyder

See all of Somerset Fine Art's artists and hundreds of Signed and Numbered Limited Giclees
FASGallery’s Somerset Fine Art Gallery

Meet The Working Cowboy, Western Artist of the Salute to the Texas Rangers Ranger Code Bruce Greene

May 9th, 2015

Meet The Working Cowboy, Western Artist of the Salute to the Texas Rangers Ranger Code Bruce Greene

Bruce Greene is a Western painter who has ridden trails and experienced the cowboy life he portrays in the very narrative images he creates. The artist is a native Texan who has reached the pinnacle of his profession through hard work and an extraordinary talent for painting the story of one of our country's most revered icons, the American cowboy. His scenes of contemporary cowboys going about their daily work are admired and collected across America.

Several years ago, Bruce began making annual trips to join in the spring work on the legendary JA Ranch in the Palo Duro Canyon of north Texas. As Greene describes his trip, "I go up there and stay on the chuck wagon with the JA hands and the neighbors that have come to help. We ride a lot of miles in rough country. It can be cold, hot, windy, and wet. As a matter of fact, it can be all of these in one day. A fella' could get lost in some of the mesquite or cedar thickets. Of course, we work a few cows on our place and help out a neighbor now and then, but the JA trip has been a real inspiration for me each year. I am absolutely sure that this experience has greatly affected my artwork. It seems necessary, to me, in order to depict the contemporary cowboy with accuracy and feeling. My good friend, Red Steagall, calls it 'getting the dust in your nose.' For me, that dust makes the difference."

One of Greene's most enjoyable, recent projects was creating a painting for the Texas Rangers Association Foundation commemorating and honoring the history and high standards of the Texas Rangers. The painting, titled "The Ranger Code," was purchased by members of the Foundation's board and is in the permanent collection of outstanding Ranger art at the Texas Ranger Museum in Waco.

Greene was elected to membership in the prestigious Cowboy Artists of America in 1993 and served as its President in 2003.

The artist and his family live on a small ranch in the historical community of Norse, near Clifton, Texas. Greene's studio sets on the edge of a hill behind his home. From this vantage point, large north windows offer a continuous view of the Texas Hill Country, a few Hereford cows, and the occasional whitetail deer. "It is a wonderful blessing to be able to make a living for my family doing what I love in this beautiful place," says Greene.

Greene's works are represented by several well known galleries in the Southwest. He has presented his art in annual shows and exhibition such as the Cowboy Artists of America Exhibition, the Prix de West Show at the National Cowboy & Western Heritage Museum, and the Autry Museum of Western Heritage Sale, just to name a few, and other prestigious venues.

You are free to reprint or distribute this article as long as the statement below is present in all distributions or reprints including the web address and email address links.

If you would like to find out more about Bruce Green and his artwork you can visit our Somerset Fine Art gallery at You can also email me directly at

Article Source:

Article Source:

Marketing Your Art - Here, There, and Everywhere by Arnold White

November 11th, 2014

Marketing Your Art - Here, There, and Everywhere by Arnold White

A professional artist's success is in direct correlation to finding the right
markets for his artwork. The million dollar question is where can I market my
art and get the most out of my efforts? First, determine if you are really serious
about selling what you make. Selling is what separates the amateur artist from the
professional artist. As an artist you are creating a product. If you believe your
product is valuable and you believe people will buy your product, then it is essential
that you identify the market for your product.

The following are the main areas you should consider: Select two or more (don't put all your eggs in one basket).

Art Galleries

Begin with developing a list of local art galleries that are within 100-200 miles of
you. Art galleries are listed in your regular or on-line yellow pages. Take the time to
personally visit each gallery on your list to determine which ones showcase the
style of art most compatible with your art. Contact the owner or director of the
gallery by telephone for a firm appointment to show your work.

Print Publishers

The print market is very profitable. When your art is in print, it is available and
affordable to the widest possible audience, and your originals become more

Fine art publishers can be found in art trade publications such as Decor
Magazine, World Art News or On-line. Develop a list of those publishers you want
to contact. The next step would be to send them a professional presentation of your
work letting them know you are available for licensing.

Art Shows and Festivals

Outdoor shows and festivals are an excellent way for you to generate immediate
income and see first hand how the art buying public responds to your work.

Many successful artists get their start and pay their dues with this venue. There are
several Art Show and Festival promoters such as Art Fair Source Book (AFSB),
American Art Festivals, Sunshine Artist Festival Network online that conduct 100s
of these events all around the country. Dates and locations are available in
their directories, and you can contact them online or ask others artists and friends
about their experience.

Banks, Restaurants and Corporations

Thousands of works of art are showcased and sold each year in banks, restaurants,
and other private and public facilities every year. These locations are ideal
prospects for the showing and selling of your Art. Local artists, local companies
and the local public all benefit by having art displays in a bank or restaurant or

Co-Op Galleries

Co-op Galleries are generally local art associations that establish a location where
fellow artists can hang their art. Contact your local art association for details about

Commission Projects

Interior designers, architects and art consultants are constantly looking for artists.
You can generally develop a list by searching your local phone directory yellow
pages or online yellow pages. Contact these firms by telephone and send them your

Your Website

Your website is your own personal on-line gallery, open 24-7. This is a very cost
effective way to show and sell.

A first class website is like a first class brochure; but, even better, it allows you to
change and improve without reprinting.

Your website is of little value if no one goes there to view what you do. We cover
how to fully maximize your website in our website chapter.

Trade Shows and Art Expos

These are high traffic professional events where you can purchase space to
showcase and promote your art. Decor, Art-a-Rama, and the New York Expo
are a few of the major annual and semi annual productions.

Studio Showings

Your home studio is an excellent and inexpensive way to exhibit and sell your work
to friends, family and collectors. You should develop and maintain a mailing or e-
mail list and should be in contact with this list on a regular basis.


Competitions can be good venues, but generally do not produce much income.
They can, however, add credibility to your resume or biography. Good sources for
dates and locations of competitions are available through Art Magazine and
American Artist Magazine.

Remember it is important that you choose the venues that you feel will provide the
best results for you. You may not be able to participate in all those areas, but you
need to choose two or more to begin with. Since you have many choices. choose
the marketing option that best fits you personally and puts your artwork in the best

(Note: Mr. White retired some years a back. It is obvious that some of the information may be time dated. I was associated with Mr. White in several endeavors for many years. This is an article he wrote for one of the art magazines that were in circulation and has now been consolidated with several magazines and only found on the net.- Floyd Snyder)

Take Your Passion and Make It Happen Meet Keith Zimmerman

July 27th, 2014

Take Your Passion and Make It Happen Meet Keith Zimmerman

Take Your Passion and Make It Happen

By Floyd Snyder

If you have a mind for trivia and remember the movie, Flashdance, you may recall the catchy main theme song called, What A Feeling. In my head I can still hear Irene Cara belting out the words, "Take your passion and make it happen."

When I first met artist, Keith Zimmerman, I knew I had met a person that had taken his passion and had made it happen. Our meeting was at a recent local Art & Wine Festival where I noticed how his work stood out above all the other artwork being displayed. I couldn't get over the quality and meticulous detail in his pieces.

So how does one get to the level of being able to match his creative spirit with the marketability of one's labor? It often starts in childhood, as it did with Keith, with an appreciation and devoted interest in things that permeate through a person's entire life. After retiring from a non-art related career, Keith was finally able to realize his dreams through his creations that had their roots in the basement of his parents' home in Youngwood, Pennsylvania.

During his childhood carousels and merry-go-rounds fascinated Keith. He also had a love of animals. This would later result in his carvings of carousel animals and his extensive study of the different kinds of carousels and the various animals on them. Yet, Keith didn"t have just one passion. At an early age he developed a love of transportation. His interest in airplanes called for a lot of research, and gradually he became an expert on the planes used in World War I and World War II.

Keith displayed early artistic talent. By age 10 he had already started whittling and carving. However, over the years he has worked with oils and has done sculptures. Keith has even done some Dilbert-like cartoons.

With winters being quite severe and frigid in Pennsylvania, Keith could not play outside during the colder months when he was growing up. He prepared himself for the long winter by collecting materials during the summer months that would keep him busy in the basement workshop. He collected different kinds of wood, including orange crates, 5 pound cheese boxes, and an occasional cigar box.

With his supply of materials, he would spend hours creating model airplanes. In his hometown at the age of 14, he became known as 'The Airplane Guy." He also drew planes, and studied them in detail. Keith continues to make planes that are historically accurate and done to scale. It helps to have a penchant for detail.

Keith's career in industry brought him to California where he worked in Long Beach for 34 years before retiring. When he retired, he began carving carousel animals. At first he did pieces that were to be wall mounted. Later on he began doing free-standing animals along with airplanes that are also free-standing. For each of his pieces he designed a special stand to hold the perfectly balanced work of art.

In his studio you will find Fokker planes like the one the Red Baron flew in World War I right next to the Sopwith Camel. If you think about the scenes of Snoopy from the Peanuts comic strip, you will remember the tri wing Fokker and the smaller brown plane that Snoopy would fly.

If you saw the movie, Flyboys, you will also remember the bi-wing airplane that the French used against the German planes. You would see those in his studio along with Steerman Trainers used extensively by the U.S. armed forces before World War II. All in all he has more than a dozen different planes that he has researched, carved, and painted.

How long do these labors of love take from beginning to end? Keith works in 2 to 3 hours intervals and estimates a total of 24 hours in each piece. He said, "Each one takes 2 football games and 4 baseball games."

This prolific artist has also expanded his repertoire by including the pony express and a larger piece that is the Wells Fargo Stage. All animals, people and the coach are hand carved and painted. Again, the detail is amazing and the colors are brilliant. Keith has received many awards and accolades for his work, including Best of Show Awards.

Few people are fortunate enough to turn their passions and interests in to something so meaningful and enjoyable to make and sell. Keith has been given a natural talent that he has developed and shared with his fans through the years. Thankfully, this artist took his passion and made it happen.


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