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Watching Your Views is a Waste of Time

August 15th, 2016

FAA Views and Visitors

One of the questions that comes up most often from new member and some old is about the views supplied to us by FAA. Unfortunately they are not what you would think they are or what you hope they would be.

For the most part they are nothing more than web crawlers, bots, spiders, automatic indexer, ants, web scutter or one of the other names they have been called over the years. But basically they are all the same thing. They are computers that are programmed to scour the Internet for new content by the many different search engine companies. They can originate, and do, from many locations from around the world.

Every webpage in the world is visited by these bots to search for new content so it can be added to the various search engines.

The real thing you need to realize is that they are about 80 or 90 percent of all of your views. They are not human, they cannot buy a thing and do not buy a thing. Yes, someone will challenge that as say that there is no way to tell if they are a shopper or because there are people living in those cities that may very well be shoppers. And that is true. But considering that you have no way of knowing how to separate the bots from the live people, and noting to gain even if you could, it is a moot point. Suffice to say the vast majority are not shoppers.

I have a total of 12 retail stores on the Internet, 5 on eBay, Amazon and several stand alone sites. None of the counter of visitor data gathered from these sites include bot visits. For some reason FAA chooses to include the bot visits. Not sure I have ever seen any reason why, they just do. But that, imho, renders the visitor or views data nearly if not totally useless.

You will see threads go on and on about the bots and views but I have yet to see anything that I myself find useful. You may differ and should read at least some of those threads yourself so you can make up your own mind.

There is some small amount of validity that the number of views will give you a small bump in the search ranking. So some people spend a lot of time trying to get views from other members of FAA. I find this a totally waste of time. The tiny bump in the search is never going to amount to additional sales anywhere near as much as few sales will. And also know that other FAA member buy very little art from other FAA members.

To me, the time is much better spent advertising and marketing outside of FAA. That is where I spend my time. That is how I manage to sell on a daily bases. You have to make up your own mind.

Here are some other selling guides you may find of interest.

The "Work Smarter Not Harder To Beat The Big Guys" article has more about views and their value.


Selling Guides for New Members by Floyd Snyder

Advertising Your Artist Website
Response to new FAA member looking for advice – 25/75 Rule
Another Response To A New Member Seeking Help
A Few Reasons Why You May Not Be Selling
Work Smarter Not Harder To Beat The Big Guys
50 Effective Tips to Help You Sell You Art




What do you know about selling

June 22nd, 2016

As soon as you became a professional artist you also became a wholesaler, a retailer and a salesman, rather you like it or not. The old saying of "build a better mouse trap and the world will beat a path to your door", well it just doesn't work that way.

You can be the greatest artist in the world but if you fail to get enough people to see your work, it will not sell. And even after you get all these people to your work, it still will not sell itself, that is another misnomer.

So what do you know about advertising and selling? If you are like most artist, the answer is little or nothing. Why?

Why would enter you a field that is so dependent on advertising and selling and not prepare yourself properly to at least make an honest attempt at being able to perform the basic tasks of needed to be successful?

Selling is not just gripping and grinning and "talking" people into doing something they do not want to do. In fact, if you expect to have a lasting, repeat clientele, it is the exact opposite.

On the net you don't even talk to people in person. But you can still use basic selling techniques through your advertising and your first contact with your potential client base all the way through to the sale.

I ask people all the time if they understand the relationship of Pavlov's dog and selling. Do you understand the association of the Hierarchy of Needs and selling? Do you understand the selling is problem solving and not actually selling at all.

People scoff at me like I am nuts. But the same people are complaining that they know nothing about sales and they can't figure out how to sell their work. Why would anyone with no sales experience, no basic knowledge no understanding of selling, think they should be able to sell.

This idea that the best art will sell itself is hog wash. How in the world are people going to even find it to buy if you can't get it seen?

Most of the advertising on the net is writing ad copy. I see people say they post a hundred times a day on the FB but they don't see the results. Ya, because you have know idea on how to write effective ad copy. In fact I sees so much bad ad copy form FAA members that is not only ineffective, but is more likely to be solicit a negative response.

Do you know the difference between an aggressive call to action, and soft sell, a generic, top of the mind awareness ad and when and where and why to use them in different circumstances?

How about vertical and horizontal frequency?

This is not rocket science or brain surgery. A few classes, one on marketing, salesmanship and advertising will greatly improve you knowledge and better prepare you to achieve the success you deserve.

Four Facebook Groups for FAA and of Pixels Members to Consider

March 29th, 2016

Fyi: Facebook Groups

I started four Facebook groups for members of FAA to consider joining and posting their art work too. I though you may be interested.

Here are the links to the groups.

Over a year back I stated a Facebook group that has over 2300 members now. It is only for FineArtAmerica members. It can be found here:

FineArtAmerica https://www.facebook.com/groups/WesternArtBuyersAndSellers/


I also stated three other Facebook groups. One is for anyone that does western art and only western art and another is for anyone that does Seascape art and only seascape art. Here are the links:

Western Art Buyers & Sellers https://www.facebook.com/groups/1403150156590398/

Seascape Art Buyers & Sellers https://www.facebook.com/groups/1473698576246013/


I also have another Facebook group that is for anyone that buys or sells on eBay. Anyone with an eBay account can join and you can only list eBay items for sale so this one is not so much for FAA members but you are welcome to join if you do buy or sell on eBay.

eBay Buyers & Sellers https://www.facebook.com/groups/741852785862849/

If you ask to join the FineArtAmerica group, please us the same name exactly as the one use on FAA so it can be easily verified.

Enjoy! Floyd Snyder FASGallery.com

The Artwork of Bruce Cheever

January 22nd, 2016

The Artwork of Bruce Cheever

Bruce Cheever remembers his interest in art started as a child. His natural, artistic talent led him to enjoy success as an illustrator for many years, eventually leading to a career as a fine artist. During his years spent in illustration, he gained much knowledge, along with an ability of observation and discipline in the arts. He also credits his education at BrighamYoung University as a positive influence in his success. In this formative period of his
career, he also discovered an affinity for tonalism and luminism. The artist’s atmospheric and bucolic paintings are suggestive of Renaissance landscapes. This passion for the landscape is driven by the never-ending search for beauty.

Cheever states, "Art is a visual language and, as an artist, my hope is that my work is not just paint on a board, but rather a combination of inspiration, emotion, and skill to inspire the human soul. As primarily a landscape painter, I strive to evoke emotion in the spirit of those who view my work and to give them a sense of place within the landscape. My hope is that I can touch the chords of nostalgia and beauty that lie within each of us, and
further hope to inspire others to pay attention to the simple beauties of life.”

Today, Cheever’s studio paintings take shape from the inspiration he gathers from his travels. Whether painting a rural scene in the American West or a pastoral European landscape, his art is emerging with a style of its own. The artist adds, "My objective is to inspire others through art and to participate in reminding mankind that the world can be good if we consciously take the time to appreciate what is around us. I am inspired by the ordinary and moved by the extraordinary and feel that both are equal in beauty, if careful attention is given to both. I thank God for His gifts to me and the ability to share them with others. I simply believe that we are all given glimpses of divinity to sooth our souls, and that each of us is given
gifts to share with one another.”

Cheever is represented by Trailside Galleries in their Jackson and Scottsdale locations.He exhibits at many invitational shows, including showcases with Trailside Galleries, and he also participates in group shows with Settlers West Gallery in Tucson, Arizona, and Howard Mandville Gallery in Kirkland, Washington. He has exhibited at the prestigious Masters of the American West Show at the Autry National Center in Los Angeles, at the Jackson Hole Art Auction, and at the Arts for the Parks, where he is one of the top 100 winners. His work has been featured in Art of the West, Southwest Art, Western Art Collector, and American Art Collector magazines.
-End-

We are authorized dealers of Bruce Cheever Fine Art Giclees. For the best price on his prints visit our eBay Store at FrameHouseGalleryeBay.com, search on "Cheever" and make us an offer we can not refuse! I you would like more information on sizes or any other information email me at Floyd@FASGallery.com

Why All Artists Need An On-Going Marketing Plan

December 1st, 2015

“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” This is how Jay Conrad Levinson, author and co-author of several marketing books that includes Guerrilla Marketing, gives meaning to the concept of “Marketing.”

A marketing plan is a necessity for any business that hopes to thrive. And if you are a professional artist, you are running a business, like it or not. With that, you must consider the “big picture.” Think of your marketing plan as strategizing the specifics for a journey. Just as the captain of a ship charts a course for his voyage, an artist entrepreneur must develop a marketing plan. There are many things to consider.

First, spend some time and focus on what your objectives and goals are, whether they are primarily for recognition or for financial gain. Most importantly, the course set forth to reach the goals must be measurable in terms of its effectiveness. Is what you are doing helping you make progress toward your established goals? If the steps of your plan are not efficient, you are wasting time and energy. As the business owner, you are in the best position to analyze the appropriateness of the individual steps of your plan. Take time to ponder the details of your marketing course.

Look at your audience, and get to know your potential buyers. Will your plan be directed at corporate buyers, commercial projects, gallery affiliations, individual collectors, or others? Philip Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, which has become a definitive source for graduate business schools throughout the world. He said this about knowing your buyers, “Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.”

Are you utilizing your resources in the most productive way so that your message is reaching your audience? Make sure you have a designated receiver (audience) of your message and that you are not just putting information out there without having a specific target in mind. A captain of a ship charts his course for a specific port and sets sail for it in the most expedient manner. The ship is not just out on the ocean floating around, and you can’t let your business just flounder around either.

Next, look at your timeline and what money you have to spend for your marketing plan. You must have a realistic timeframe established and the monetary backing to carry through with the plan. However, the plan must still be a flexible, on-going document. You need to continually check the current status of your business so that you know where you are and what changes need to be made in the plan along the way. Even though part of the plan may need to change in order to help meet the long range needs, it is also a living, breathing document that will still serve the day-to-day operations of the business.

A rule of thumb is to consider your customer first. Without them you have no business, at least not a thriving business. Whether you are planning a fair, show, or a first exhibit, you must have established you core beliefs about your potential customers. Prioritize those beliefs. This will help you further refine your target and generate options for your decision-making regarding your business plan.

Traditionally, many artists are not predisposed to marketing what they produce. If this be true in your case, then seriously consider getting someone with marketing expertise to help you with your marketing goals.

Creating your on-going marketing plan with your potential customers in mind is the most important thing you can do besides producing your artwork. In the words of Orvel Ray Wilson, President of The Guerrilla Group and renown speaker on marketing and management, “Customers buy for their reasons, not yours.”

FineArtAmerica and other Facebook Groups for FAA member

October 13th, 2015

To use Facebook and maximize the potential you have to join and be active in groups. The number of friends and likes and comment are nice, but what really counts is how many people see your Facebook posts that are members of the art buying public and not just fellow artists.

Over a year back I stated a Facebook group that has over 2300 members now. It is only for FineArtAmerica members. It can be found here:

FineArtAmerica


I also stated three other Facebook groups. One is for anyone that does western art and only western art and another is for anyone that does Seascape art and only seascape art. Here are the links:

Western Art Buyers & Sellers

Seascape Art Buyers & Sellers


I also have another Facebook group that is for anyone that buys or sells on eBay. Anyone with an eBay account can join and you can only list eBay items for sale so this one is not so much for FAA members but you are welcome to join if you do buy or sell on eBay.

eBay Buyers & Sellers





50 Effective Tips to Help You Sell You Art

June 12th, 2015

50 Effective Tips to Help You Sell You Art from www.artpromotivate.com

(To be perfectly clear, I did not write this and I am not claiming I did)

Selling art online partly depends on exposing it to as many people as you can. The more people who see your art, the higher the potential of someone contacting you for purchase. But, even though posting your art in as many places as possible may be a good thing, there are some things to realize before even doing that.

First of all, I recommend you learn everything about the business of art, from constructing a plan of attack to closing a sale.

It is very easy to ruin an artist’s reputation by just promoting haphazardly without first thinking about how you want yourself portrayed by others.

This is just one effective tip to help in selling your art, and make money from what you love doing.

Here are 50 more:


1. Approach the promotion of your art like it is your job.

2. Consistently promote your artworks and do not waiver in your goal to make money from what you love doing.

3. Create series of artworks based on the ones you have received the most positive feedback.

4. Follow other artists and respond to trends in what people are buying.

5. Realize that there is a market for your artwork whatever you create. You just have to find it!

6. Begin promoting your art locally, then expand from there.

7. Relate your unique personality through your art.

8. Enjoy interacting with people and talking about your art with them.

9. Learn everything there is to know about art marketing. (Subscribe to Artpromotivate!)

10. Get a professional website to either showcase your best artworks for referring to potential buyers, or to sell it.

11. Work on gathering followers for your art business through social networking and an email list.

12. Brand yourself by using the same profile picture and possibly a logo everywhere you create a profile on the internet.

13. Work on taking the best quality photographs to exhibit your paintings online.

14. Don’t think of making money from your art when you are creating – just think of making the best artwork you possibly can!

15. Learn to talk about your art effectively and explain it to others.

16. Keep growing in your artistic development.

17. Promote your art everywhere (but do not spam).

18. Only display your best paintings on the internet.

19. Create an art blog.

20. Create a Facebook page for your art business, and follow all the great tips we share for attracting fans.

21. Know your target audience – either decide on one or track the demographic of your regular art buyers.

22. Make a plan for they building of your art career.

23. If you do not have time to do certain things related to art promotion, such as building a website, think about outsourcing. Hire a web designer or someone to promote artworks for you.

24. Selling Art OnlineJoin art communities online and offline.

25. Create a portfolio to present your artwork to buyers.

26. Create a resume and update it regularly.

27. Work on an art statement, and update this occasionally.

28. Enter art competitions and calls for entry.

29. Open yourself up to doing commission work.

30. Host an open studio event.

31. Price your artwork according to your artistic progress.

32. Never lower your prices and avoid discounting in excess.

33. Include a certificate of authenticity for artwork with every piece.

34. Create art that affects people emotionally.

35. Donate your art occasionally to charities and hold fundraisers.

36. Hold contests and giveaways at your artist website, art-blog, and Facebook pages.

37. Create special promotions around holidays such as Christmas.

38. Sign all your artworks on the front.

39. Get out there! Don’t be afraid to show your artworks anywhere – even in untraditional settings.

40. Create press releases for your events.

41. Develop a unique style!

42. Follow other artists who create similar artwork as yours.

43. Become a writer and publish books about your art and life!

44. Work on creating smaller artworks that are more affordable.

45. Set goals for yourself, and reward yourself when you achieve them.

46. Build a relationship with people in the local media.

47. Keep a positive attitude!

48. Create LOTS of art!

49. Have fun!

50. Never give up!

About the Artist Nancy Cawdrey

June 1st, 2015

About the Artist Nancy Cawdrey

About Nancy Cawdrey

"Whatever medium I am working in, I like to mix color on the surface of the painting--giving the work more immediacy and spontaneity--what I call spirited painting. [On silk] I [can] really float brilliant color with spirit and gusto."
-Art Life, Fall/Winter 2001-2002

We have this beautiful Limited Edition piece in both a paper lithograph and a stretched canvas. Both are Signed and Numbered Limited Editions.

Nancy Dunlop Cawdrey is the daughter of a retired career officer, fortunate enough to be exposed to exotic cultures throughout her childhood. In whatever country her father was stationed, Nancy immersed herself in the culture, and her affection for the arts later led her to study two years in Paris and another five years in Britain.

Nancy loves color, texture and pattern. She began her painting career 35 years ago and worked predominately in watercolor. Through her pursuit for texture and passion for color, Nancy discovered the spontaneity and brilliance she could create through painting on silk, a Chinese technique that has been practiced for thousands of years. And, although silk painting is now her medium of choice, she continues to explore a variety of subjects in watercolor, pastel, oil and experimental media. Often, we see a mixture of media in her silk compositions. Through this overlaying of various media she creates buoyant color and texture with her combination of transparent pigment and the shimmer of silk.

A colorist with a strong sense of design, Nancy's work always evokes a response, whether she is creating one of her signature western figure pieces, a breathtaking landscape, a quiet corner of Venice, or a vibrant floral.

Nancy moved to Montana 22 years ago and settled near Bigfork on Fox Creek Slough near Flathead Lake where Montana's expansiveness serves as the primary inspiration for her work. She also enjoys traveling to the Southwest and abroad to paint on-site plein air studies.

Represented in galleries in Jackson, Cody, Carmel, and Bigfork. Her work is included in invitational art shows across the West, like the Annual C. M. Russell Show and Auction, The Buffalo Bill Art Show and Sale, National Cowgirl Museum "Heart of The West" Invitational, the Cowgirl Up! Show at The Desert Caballeros Museum.She is a Signature Member on the Montana Watercolor Society. Her work is exhibited in many private and corporate collections across the country and in Europe.

A Limited number of her images are available from Nancy directly through Fox Creek Publishing as Giclee Fine Art Reproductions on both canvas and 100% cotton rag paper. A few images are published as limited edition prints by Toh-Atin Gallery and Publishing. A new book about her work, Sky''s the Limit: The Art of Nancy Dunlop Cawdrey is now available.

The Story of G. Harvey and his Artwork

May 17th, 2015

The Story of G. Harvey and his Artwork

G.Harvey and his images have influenced a worldwide enthusiasm and demand for contemporary American art for a generation. Few artists have intrigued and captivated art collectors as widely as the celebrated painter, G. Harvey. During his storied career, G. Harvey has painted turn-of-the-century America as no other artist. His scenes are warm, thoughtful portraits of our country’s bustling cities in a more genteel era and outstanding Western sagas of working cowhands at home in rugged landscapes.

Gerald Harvey Jones, known to his patrons and peers as G. Harvey, grew up in the rugged hills in Central Texas where herds of longhorn cattle were driven along the dusty trails. This background has been the inspiration for the artist’s commitment to portraying the spirit of America. Through his art, our country’s history lives. Harvey restores all those memories, sights, sounds, and emotions. With his ability to capture the drama, light, and feeling of a moment, the artist brings the heart of his painting to the viewer.

G. Harvey is not only an extraordinary painter, but an accomplished sculptor. His original works and bronze sculptures are in the collections of major corporations, prestigious museums, American presidents, governors, foreign leaders, and captains of industry. The artist has been the recipient of innumerable awards and the subject of four books. Harvey has been honored with one-man shows at the Smithsonian Institution and the National Archives in Washington, D. C.

The artist’s original paintings are represented in major galleries. His annual, one-man shows are consistent sell-outs where Harvey collectors come from all around the country to view and compete to own an outstanding work by the artist.

G. Harvey lives in the beautiful Texas Hill Country with his wife, Pat, where they enjoy living near their children and grandchildren. A studio adjacent to his home is a sanctuary for creating the paintings that his legions of devoted collectors eagerly anticipate with each new work.
G. Harvey’s work reminds us that the world has changed very much and very little; country lanes and city streets are still romantic. It is, after all, from living in the present that the artist draws inspiration for the past.

Martin Grelle and His Artwork.

May 16th, 2015

 Martin Grelle and His Artwork.

Martin Grelle

The image shown is called: Apsaroke Guardian

Whether painting the Native Americans in a dramatic, picturesque setting, or the American cowboy in the dusty cattle-working pens, Martin Grelle captures the spirit, beauty, and vastness of the West in his historically-accurate, compelling images. Grelle studies diligently to portray the diverse cultures of the American West accurately and with sensitivity. His knowledge of the cowboy’s way of life, gained from his time spent horseback on ranches during the annual Cowboy Artists of America’s (CAA) trail ride, as well as the time spent with local ranchers and friends, is evident in his contemporary cowboy paintings. The many hours spent in museums, at historical re-enactments, in visiting with experts on Native American culture, and reading from his extensive library, have helped him to bring his vision of the Plains Indian culture to life on canvas.
Grelle was born when his family lived on a small farm a few miles from the small, Central Texas town of Clifton, which he still calls home today. This beautiful and historic area has become a mecca for artists, including many of Grelle’s close friends. They all enjoy getting together to "talk art”, critique each other’s work, and exchange ideas. Many of them, including Grelle, teach annual workshops through a local art facility known as the Bosque Conservatory, which has begun to have a national presence. Grelle treasures this feeling of community and the opportunities he is afforded living in such a creative environment.

The artist’s talents were evident as a child and he began painting at an early age. Luckily for the budding painter, acclaimed Western artists James Boren and Melvin Warren had settled in the same area while he was in school. With excellent guidance from James Boren, a full-time artist was born in his early twenties. Since then, Grelle has studied and traveled widely to seek subject matter for his work. Working primarily in oils on canvas, the artist’s figures and landscape become one in a painterly style rich in vibrant color and narrative.

For more than 30 years Grelle has made a career of his art, and has won awards of both regional and national importance. In 1995, he was elected to the Cowboy Artists of America, and he is one of the younger active members. He is currently serving his second term on the board of directors for that organization, and participates in the Annual CAA Exhibition and Sale at the Phoenix Art Museum each October. Grelle won the CAA People’s Choice Award in 2002, for his painting Monarchs of the North, and the Ray Swanson Memorial Award in 2008, for his painting Newlyweds. He has also been privileged to participate in other major juried shows across the United States. Included in that list are the Prix de West Invitational Art Exhibition and Sale at the National Cowboy & Western Heritage Museum, which he has participated in each year since 1995, the Masters of the American West Fine Art Exhibition & Sale at the Autry National Center, and the inaugural Quest for the West Exhibition & Sale at the Eiteljorg Museum. Awards of merit include the Prix de West Purchase Award, which he won in 2002 for his painting Teller of Tales, and again in 2005, for his painting Two Coups, making him one of only 6 artists to have won the top award twice. Grelle has also won twice the Nona Jean Hulsey Ramsey Buyer’s Choice Award at Prix de West, first in 2004 with Signs Along the Snake, and again in 2006, for Dust in the Distance. The artist is represented by Overland Gallery of Fine Art, in Scottsdale, Arizona, where a one-man show is held for Grelle each March. The 2008 show marked Grelle’s 20th anniversary one-man show with the gallery.

The artist has been profiled in a number of publications, including the magazines Art of the West, Western Art Collector, Southwest Art, Western Art & Architecture, Persimmon Hill, American Cowboy, Western Horseman, Wild West, and InformArt. His work has also been showcased on the covers of many of these publications.

Grelle says humbly, "I thank God for the ability and the opportunities He has given me, and I hope I can continue to grow and learn more with each finished painting. I am honored by everyone who collects my work, and I will always strive to create artwork worthy of their attention, and their investment.”

Other Images by Martin Grelle (You will have to use the back button to return to this page. Also make sure you bookmark this page.)

Autumn’s Gather
Working On The Sixes

 

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