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The 25-75 Rule For New Members

November 12th, 2016

How many images you have for sale is important to how many sales you can expect to make.

I would suggest you forget the threads, groups, sponsoring pages, contests, likes, favorites, worrying about the FAA search ranking, views and all of the other stuff too many people get all bogged down in. That is assuming you are more interested in selling than socializing.

You should spend 75% of your time creating and uploading your art and 25% advertising your Artist Website OUTSIDE of FAA. Until you get closer to 250-300 images I would stay that course. Once you get to the 300 images, your goal should be to add images and get the number up as high as possible. There IS a direct relationship to the number of images and number of sales.

That said someone is going to no doubt come in here and tell you about the people that have less than 100 or less 50 that sell every day. And that is true. But they are very, very, very rare and they have special circumstances such as a famous name when they came here, connections with outside organizations that promote their work or some other special circumstances.

I have been here right at 4 years (as of November 2016). I did all of the above and tracked sales and their relationship to all of the things above. I found that there was ZERO relationship to sales and everything else except adding images and outside advertising. That said, I am not one of the top sellers in FAA but I do sell every day for the most part. The top sellers never show up in the threads.

Jump in, get your feet wet and get your Premium up and running. The sooner you get it up, the sooner it will start being indexed by searches OUTSIDE of FAA.

A couple of quick tips.

Keywords are critical but make sure you do not accidentally spam. If it not in the image or directly related to the image, do not put it in the keywords. They will make you redo them if they think they are spam.

Make sure you use good descriptions with as many search terms that you can think of.

Same thing with titles. Example: "Red Rose" okay "Red Rose Mission Santa Barbara" better.

Facebook used right is a very valuable tool. There are others but you mentioned you have a Facebook page. First, forget the idea of Facebook is an avenue of staying in touch with friends and relatives. You have to think outside those old notions of Facebook.

You simply cannot get enough "friends" to make a market for your work. The secret of Facebook is joining groups and getting your posts shared. And NOT groups of only artist. If you sell Christian art, join Christian groups, if you sell florals, join gardening groups. I sell a lot of western art. I belong to all of the western groups where western buffs hang out.

Do not just join and start spamming them with your images. Check out the group and watch what others are posting.

DO NOT put a link or a sales pitch in your posts. Put the links that go back to you to your AW where it is seen ONLY if someone clicks on your image.

Interact with the group. Make comments, make friends, like and share other people's post and they will do that the same for you making for a much broader based reach.

But remember, this is a marathon, not a sprint.

Selling is Not Selling it is Problem Solving

October 29th, 2016

Selling Isn't Selling - its Problem Solving and Filling Needs

You will find six different definitions for the word "selling" if you look the word up in the dictionary. Six. However, not one of them will give you the real meaning of the word you need if you really want to maximize your own or your staff's sales efforts.

So what is selling?

Selling is problem-solving through the fulfilling of someone's needs.

No matter what product or service you are selling, your clients and customers come to you hoping you can solve their problem. Of course, they don't always see it that way themselves, and, all too often, you or your staff fail to recognize it.

If you really want to totally understand the selling process, one of the best ways to do this is to look at it from the buyer's perspective. What problem (need) are they expecting you to solve? Where does it originate? And what are the main motivating factors driving that particular buyer's need?

To do this it would help to have at least a basic understanding of Maslow's "Hierarchy of Needs": Self-Actualization, Esteem, Love, Safety, and Physiological. Maslow writes that all human behavior is motivated by unsatisfied needs that fall into one of these general categories. Therefore, buying is motivated by a need based on one of the above elements of Maslow's Hierarchy.

For our purposes, we can group most, if not all, of your client's needs and Maslow's Hierarchy into two different categories:
Physiological Needs - Basic needs such as air, water, food, sleep, etc. For the most part, these are needs that one cannot live without.
Psychological Needs - Love, esteem, self-recognition, recognition by others, acceptance.

Think about the products you sell and which of Maslow's categories is motivating the need for your product.
For an in-depth understanding, I suggest you Google Maslow's "Hierarchy of Needs" and read more. The theory is not all that complicated and should be "a must read" for anyone making a living from selling.

Selling Benefits not Features.

Okay, so now that you understand that your customer has needs, you have to know how to satisfy them. You satisfy their needs (solve their problems) by giving (selling) them the "benefits" of your product that go directly to solving their problems, not by trying to sell them "features" that have little or no value according to your client's needs.

For example, if you are selling automobiles, and your prospect is a young married couple with rug-rats in tow, you probably don't want to be showing them all the fancy features of that really sleek, 2-door, 2-seater sports car. This feature-ridden beauty may mean a nice fat commission to you if you can get them to go for it. But it probably has zero benefits to the couple if their needs are for a family sedan or mini-van to haul the family around and drive the neighborhood kids to school when it is their week for the car-pool.

Frequently, we see sales people trying to sell something to their customers because if fills more needs of the salesman than the customer. The Bigger commission, old merchandise that needs to be moved, doesn't have the right product or any other number of reasons will motivate a salesperson to try to sell something that fails to solve the problem the customer was hoping to solve. This, all too often, ends up with a dissatisfied customer.

The next time you wait on a customer, think of yourself as a problem solver. Try solving their problems by matching their needs to the product with the best features that give real benefits toward filling their needs. Solve your customer's problems, and it becomes a win/win for both of you.

Remember this and you will close more sales.

Historic Buildings, Everywhere You Look

October 24th, 2016

Historic Buildings, Everywhere You Look

When people think of historic buildings, they mostly think in terms of the White House, the Empire State Building or Independence Hall. But if you just look around as you are traveling, they are really all over the place, almost everywhere you look. Here are a few of my favorites that I found as I wander around the good ol' USA. I hope you enjoy them!

Remnants Of The Grapes Of Wrath John Steinbeck Quote by Barbara Snyder

If you take River Road out of Soledad California and drive across the farm fields towards Carmel, you will see many remnants of the 1940 Steinbeck, Grapes of Wrath era. This old barn above is one of many. Talked to the owner of this property that has been in his family for generations. The building was in much better shape during the depression and when it was not full of produce during the harvest season, they allowed the homeless farm workers to use it for shelter during foul weather conditions. Both his father and grandfather had passed down stories of the Steinbeck era and he was willing to share those stories with any that would listen. I spent about two hours with him and it was very enlightening.

Image Above: Mission Santa Barbara by Barbara Snyder

Mission Santa Barbara, also known as Santa Barbara Mission, is a Spanish mission founded by the Franciscan order near present-day Santa Barbara, California. It was founded by Padre Fermin Lasuen on December 4, 1786, the feast day of Saint Barbara, as the tenth mission for the religious conversion of the indigenous local Chumash-Barbareno tribe of Native American people. The mission is the namesake of the city of Santa Barbara as well as Santa Barbara County. The Mission grounds occupy a rise between the Pacific Ocean and the Santa Ynez Mountains and were consecrated by Father Fermin Lasuen who had taken over the presidency of the California mission chain upon the death of Father Presidente Junipero Serra. Mission Santa Barbara is the only mission to remain under the leadership of the Franciscan Friars since its founding, and today is a parish church of the Archdiocese of Los Angeles.

Pitkin Conrow Victorian Mansion Arroyo Grande California by Barbara Snyder

If haunted houses are your thing, you can visit this beautiful, restored victorian mansion on Valley Road in Arroyo Grande, California. A laughing ghost by the name of Alice is said to occupy the tower room. She also loves cats and also plays with her young male friend that also lives in the mansion. If you want to read more about this historic treasure and the ghosts that haunt it, click on the click to purchase link. No purchase necessary just to read the story.

Paul’s Place by Barbara Snyder

Paul's Place is located just off Highway 176 in Waldon California just east of Lake Isabella in Kern County California. It has been a family run business for over 75 years.This particular building is of significant historic interest because it once served as the shower and bathing house for dam workers during construction. You can click the purchase link above for more details, no purchase necessary.

Creek Street Ketchikan Alaska by Barbara Snyder

Creek Street is a historic area of Ketchikan, Alaska. The street is actually a boardwalk mounted in stilts on a high slope on the east side of Ketchikan Creek, east of the city's downtown.Creek Street is infamous as being Ketchikan's red light district, roughly between 1903 and 1954, and some of its attractions are commemorations of this past. Its origins lie in a 1903 city ordinance banishing brothels from the city center to the "Indian Town" area on the east side of the creek, and it operated until the brothels were outlawed and shut down in 1954. Numerous houses of prostitution sprang up on this difficult terrain, supported by wooden stilts. Famous among them is The Star, which was one of the largest of these businesses, and Dolly's House, which is now a museum. Winding into the hills above Creek Street is Married Man's Way, a trail used by patrons of the brothels to escape raids. Click the purchase link for more details. No purchase necessary.These are only a few of the hundreds of historic buildings I have photographed over the years. To see more great photography and art from around the world including the Old Masters, visit Enjoy!

Pebble Beach, Monterey Peninsula Golf Meca

October 19th, 2016

Pebble Beach, Monterey Peninsula Golf Meca

This is the view (left) of the clubhouse at Pebble Beach Golf Links that golfers see when standing on the tee at the 18th hole looking straight into the back of the clubhouse. Of course, no one plays the hole to cut across the bay. Not on purpose anyway.

This is one of the most famous golf courses in the world and very often tops the lists of Best Courses in the World. It is also the course that most people, worldwide, say they want to play, putting it very high up on a lot of "bucket lists".

Pebble Beach also is the home of one the PGA Tour's most famous, yearly tournaments, the AT&T, Pebble Beach Open and Pro-Am event. The yearly "clam-back" was originally founded and sponsored by the famous crooner of all time, Bing Crosby. Bing, of course, has moved on to greener fairways in a better place bu the legacy continues on as it still draws a star-studded crowd of Hollywood stars and Fortune 500 billionaires.

Bill Murray of Ghost Busters fame is probably the most followed players on the course during the 4-day event were unlike other pro-ams, the celebs actually can qualify to play on and finish with the pros on Sunday.

Pebble Beach is now owned by an organization that includes none other than Carmel By the Sea past mayor and Hollywood giant Clint Eastwood. Clint, now in his 80's no longer plays in the event but he still attends and does live guest commentary on the network broadcast and is usually in the booth for the when the trophy is won.

The 2016 edition of the tour event drew 180,000 spectators and millions of viewers. The event was played on three of the Monterey Peninsula’s premier golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, and Monterey Peninsula Country Club Shore.

Monterey Peninsula Foundation is proud to host the AT&T Pebble Beach Pro-Am. In the 2015/16 fiscal year, the Foundation donated $10.8 million to support local nonprofits in Monterey, Santa Cruz, and San Benito Counties.

No Good in a Bed, but Fine Up Against a Wall

October 15th, 2016

No Good in a Bed, but Fine Up Against a Wall

Image Left: Eleanor Roosevelt Roses by Barbara Snyder

Throughout history, a lot of famous people have had flowers named after them. Leonardo da Vinci, Ingrid Bergman, Princes “Di”, Abraham Lincoln, is just a few of those so honored.

Also included among famous people that have had that honor bestowed upon them is Eleanor Roosevelt. Her rose is called the ‘Mrs. Franklin D. Roosevelt”. Eleanor Roosevelt was the First Lady and wife to President Franklin Delano Roosevelt.

Mrs. Roosevelt was a social activist and very outspoken First Lady that was never one to spare the public or her President husband the benefits of her ideas and opinions. She stayed up to date on current affairs and often spoke out about issues of the day including those that affected the White House.

When she first heard of having a rose named after her she was quite pleased being an active gardener. However, after seeing the write up in a flower catalog of the day, the following quote has been attributed to her:

“I once had a rose named after me and I was very flattered. But I was not pleased to read the description in the catalogue: no good in a bed, but fine up against a wall.”

Historians have not all agreed that she ever actually utter that phrase but giving the nature of her personality and the sometimes “colorful” manner in which she expressed herself, most all admit that it was certainly something she was quite capable of saying.

Keep in mind that as a young woman she played field hockey in school and it has been said that she loved to drive race cars.

Another interesting but not well-known fact about the former First Lady, she was the niece of our 26th President, Teddy Roosevelt (1901-1909) and the wife of President Franklin D. Roosevelt (1933-1945). She was the 5th cousin, once removed, to Franklin D. Roosevelt.

Morro Rock of Morro Bay, California

October 15th, 2016

Morro Rock of Morro Bay, California

Image Left: Reflection Anchorage by Barbara Snyder

Morro Rock located in Morro Bay, California is the most famous of the Nine Sisters, a string of extinct volcano peaks, referred to as volcano plugs, that run through San Luis Obispo country. Many construction projects mined the rock itself for use in building the breakwater of Morro Bay and Port San Luis Obispo and the famous Bixby Bridge on well traveled Highway One.

In 1963 the blasting was stopped and in 1966 the title to the rock was transferred to the State of California. Both the City of Morro Bay and the Country of San Luis Obispo have had it declared a California Registered Historical Landmark and it is now a designated bird sanctuary for the Peregrine Falcon and other sea birds.

The rock got its name "El Morro" in 1542 by Portuguese Explorer Juan Rodriquez Cabrillo and it is said to be 23 million years old. The rock stands 576 feet tall and has been a navigational aid for mariners for over 300 years.

It is often referred to as the "Gibraltar of the Pacific" and is the last of the nine peaks that extends from the city of San Luis Obispo to Morro Bay. You can count all nine of these peaks as you make the drive from San Luis Obispo to Morro Bay.

Another one of the peaks was made famous when local contractor and restaurant owner Alex Madonna was trying to develop a project on the peak located near his famous restaurant and hotel, The Madonna Inn. The Madonna Inn itself is also a famous stop for tourist traveling up the coast. The New York Times called the Madonna Inn a fantasy themed hotel of excesses and charm.

Western Artist Jim Rey

October 15th, 2016

Western Artist Jim Rey

Image Left: Mustang Mama by Jim Rey

Having grown up in a ranching family, western artist Jim Rey naturally loves working with horses and cattle. His eyes light up when he talks about training his Border Collie or a particularly wary horse, the days he has spent gathering cows in the high county or following a herd of wild horses. The paintings of Jim Rey tell the story of cowboys as living remnants of a bygone era. The stories he paints are both his own and those of the people and places he knows and loves.

The work of Jim Rey is collected nationally and internationally. His art has been exhibited in the Fredric Remington Museum in New York, as well as in many noted shows and exhibitions. His paintings have been used by Bantam Books and Encyclopedia Brittanica. Articles have been published in magazines including Southwest Art, art of the West, artists of the Rockies and International Fine art Magazine. The work of Jim Rey has also been featured in such newspapers as The Denver Post, The Rocky Mountain News, The Durango Herald, The Vail Times and The Aspen Times.

Jim Rey and his wife, Sharon have recently moved from Southwest Colorado to a farm in the sand hills north of Mitchell, Nebraska, in search of wide open spaces and fewer people. The open plains to the south and east, the Rocky Mountains to the west and the cattle ranges to the north are an inspiration for his paintings of life in the American West.

Having grown up in a ranching family, western artist Jim Rey naturally loves working with horses and cattle. His eyes light up when he talks about training his Border Collie or a particularly wary horse, the days he has spent gathering cows in the high county or following a herd of wild horses. The paintings of Jim Rey tell the story of cowboys as living remnants of a bygone era. The stories he paints are both his own and those of the people and places he knows and loves.

The work of Jim Rey is collected nationally and internationally. His art has been exhibited in the Fredric Remington Museum in New York, as well as in many noted shows and exhibitions. His paintings have been used by Bantam Books and Encyclopedia Brittanica. Articles have been published in magazines including Southwest Art, art of the West, artists of the Rockies and International Fine art Magazine. The work of Jim Rey has also been featured in such newspapers as the The Denver Post, The Rocky Mountain News, The Durango Herald, The Vail Times and The Aspen Times.

Jim Rey and his wife, Sharon have recently moved from Southwest Colorado to a farm in the sand hills north of Mitchell, Nebraska, in search of wide open spaces and fewer people. The open plains to the south and east, the Rocky Mountains to the west and the cattle ranges to the north are an inspiration for his paintings of life in the American West.

Click to see more Jim Rey art

How To Stretch Canvas Prints and Paintings and Maybe Avoid Framing

October 9th, 2016

No, I’m not going to get into the nitty-gritty of building a stretcher frame, mitering the corners, and discussing what sort of pliers or automatic stretching and stapling machine you should use. I want to talk about stretching from the aesthetic point of view and explain the three basic options in stretching your canvas.

There are typically three different methods to stretch your canvas. These methods would be applicable to either a print on canvas, a canvas transfer or an original oil on canvas.

The first is the “Standard Wrap” method. This is where the canvas is stretched with 100% of the image on the front. None of the image is on the sides, and the staples are showing on the sides. This method definitely yells out, “Frame me”. Otherwise, those nasty staples and possibly the ragged edges of the canvas will show on the sides.

The second method is the “Museum Wrapped”. In a “Museum Wrap, ” 100% of the image is showing on the front with the image going right up to the edges, and the plain white canvas is showing on the sides.

In this methoed, the staples are on the back and do not show. The sides are then treated to the owner’s specifications. In many cases, the sides are painted black. In others, the sides are painted some color that is complimentary to the colors in the artwork itself. This should be the stretching method of choice where important elements of the image are run right up to the sides and truncating them by wrapping the image on the sides would compromise the image and the artist’s intentions.

The third method is the “Gallery Wrap”. Here is where the image is stretched around the sides of the stretcher frame and the staples are on the back. The image is taken right up to the back edge of the sides and shows on the sides.

Both the “Gallery” and the “Museum Wrap” lend themselves to be hung with or without a frame. However, if you use the Gallery Wrap and a frame, the image on the sides is lost.

In artwork like the new Rodney White prints on canvas, the different stretching methods become important issues. Rodney White is probably the hottest artist in America right now. His prints are full bleeds, where the image is all the way to the edge of the paper. He also paints words that are already truncated right up to the edge of the image. If you use the Gallery Wrap method, you are going to lose even more of the words that are an important part of his images. Go to [] to view his work, and you will easily see what I mean. The “Museum Wrap” should be the stretching method of choice on these prints. It leaves you with the option of framing or hanging it without a frame. Either would work and would not interfere with the image.

In considering seascapes or landscapes, where the image is merely a continuation all the way to the edges, the “Gallery Wrap” is very effective. There are also many images where there is plenty of negative space or an abundance of sky and/or grass where this method is also effective and aesthetically pleasing.

Finally, here’s a little tip on hanging your “Museum or Gallery Wrapped” canvas. You may want to consider hanging it from the stretcher frame itself with no hanger hardware. I like my unframed canvases to hang flush against the wall. I achieve this by putting two nails in the wall about 6 inches apart, making sure I get them level. You can use small a carpenter’s level for this. Then I merely hang the piece on the nails. Use the proper size picture hangers if weight is of a concern. But most unframed canvases are fairly light. Make sure you use two nails so that it will stay level. That also works when hanging artwork with wire hangers on the back.

No permission is needed to reprint an unedited copy of this story as long as the writer's bio and the links are left intact and included.

Floyd Snyder owned and operated three framing galleries for nearly 20 years. After selling his business in the late 80’s and retiring from a successful career in the stock markets he has returned to the trade he has always loved and missed. He has established his own online store representing some of finest artist in the world at

To see samples of each version of stretching by going to and follow the links to Wall Art, Canvas and view the stretching options.

Losing the Copyright Battle

October 4th, 2016

Losing the Copyright Battle

I recently had dinner at a Red Robin restaurant. RR, as you may know, covers their walls with posters and art prints.

I was sitting in a booth next to a wall with a big ugly black and white print of a cat drawing. At the table next to me there were two couples sitting there. They looked like your average to above averages, mid 30’s folks that could be lawyers, doctors, accountants, or some other profession. They were well dressed and sipping martinis.

One of them pointed to me, or what I thought was at me, but was actually just showing her friend the cat print and told her I wish I had that print for my daughter's room.

Her friend jumped up, pulled a camera out of her bag and came over to our table and asked if I mind if she took a picture of the print. She was very nice about it. I handed her a business card and said, I don’t mind, but I am sure the artist would not like it and told her that if she went to the website she could buy any number of cat prints that may work for her friend. She looked at me like I was crazy and said why should I buy one when this one is free for the taking?

I told here because what she was planning on doing was a violation of the copyright laws. She asked me if I was out of my mind and told me that if they did not want us to copy the art, they would not have it hanging on the walls where anyone can take a picture of it.

I told her that she obviously did not understand the laws and that if she would give me her email, I would send here some links. She got red in the face, told me to go F myself, clicked off several pics and went back to her table. She told the other gal and the guys what I had said and they looked at me and the girls both flipped me the bird. Their husbands (?) were laughing their butts off and high-fiving the girls like I guess you told that a******e!

These were probably very nice people. Very upper, middle class, well to do and well-educated people.

But that ladies and gentleman is what you are up against.

These people don’t know and they don’t care about copyright laws.

Advertising Your FAA Artistwebsite

September 5th, 2016

Advertising Your FAA Artistwebsite (Premium Account or Website)

The purpose of this article is to address the needs of the artist on FAA trying to balance their time between creating their art and selling it.

You simple cannot do it all. Not effectively.

When is enough, enough and maybe too much? One of the biggest mistakes that I see FAA members doing is advertising with no advertising plan what so ever. They think that all they have to do is post a few times to Facebook or Tweet here and there and that's it. Or they are out there thinking they have to be on everything. Total market saturation. Neither one is the right way to go.

There are a lot of ways of advertising your FAA artwork. But in order to do that you first have to understand something about basic advertising.

Advertising on the net is not totally different then advertising main stream media. But it is different. The vehicles you use are obviously different but the basic concepts are the same. You have to reach the market place and prospective buyers with your product in a way that is most likely to give you results.

Let’s look at the different vehicles we see most often used by successful sellers on FAA.

Facebook is probably the number one, with Twitter number two. Then you have all the rest of the social media including G+, LinkedIn, About. Me and on and on. Equate those to off the net adverting vehicles like TV, radio, newspaper, billboards, etc, etc. Put these aside for a minute because, for the purpose of this discussion we are not going to use them to promote your AW on FAA but we are going lean form them.

Now let’s talk about the different approaches. To keep this as simple as possible, let's look at two different approaches to adverting.

First there is Direct Advertising or Target Marketing or Market Specific. Someone reinvents a new name for it every year or so, but it is still the same thing that it has been for 200 years.

Then you have Institutional Advertising, Generic, Top of the Mind Awareness and again all the new names people have come with.

I am assuming you have at least a basic understanding of the two different approaches above. Here is a very simple example of each.

If I have a photograph of a cowboy on a horse, I would target the western, cowboy, horse market using Twitter, FB Groups or any other vehicle where I could identify this people. I pretty simple stuff, I know, bear with me. I would do this my using the right hash tags and joining the right FB groups.

Institutional advertising would differ in that I would not necessarily even mention a photograph but would instead just be posting to Facbook or Tweeting "Visit, see the best artwork on the net". I would be promoting the "institution" FASGallery to everyone, not to a specific photograph and not to a specific market. This goes to Top of the Mind Awareness. Still really boring I know, but stay with me.

What you are trying to do is the same thing All State Insurance has done with "The Good Hands People" or McDonald's with the Golden Arches. It is a form of branding. We do marketing surveys for specific industries. We ask people what is the first think you think of when I say "golden arches" or "the good hands people".

All of these things have to be taken into consideration of any advertising plan. But now we have to talk about the meat of that plan. How do you reach the market in a meaningful way that will get you the best results?

When you get ready to actually launch your plan, you simple cannot do it all. Everyone has limits. We are talking non-paid advertising but it still cost something. The currency is time. And you simply cannot be on Facebook, Twitter, G+, About.Me, LinkedIn, and on and on and on. Not effectively. It is just simply not the best use of you time because the frequency is going to be too thin to really make the impact you need to make. You will not reach the market penetration that you will need to be effective.

This is where we start talking about Vertical Reach and Horizontal Reach, the meat of any plan.

Most people are not in a position to where they can go for total market saturation. They need to focus, limit the number of vehicles you chose to use and then use them wisely.

Here is an example. If you were advertising on radio, and there was 10 radio stations in your market, more the likely you would not have enough money to be on all of them. You would have to choose. If your budget is $1000, you would be much better off running $500 dollars on two stations instead of $100 each on all 10. $100 is simply not enough to achieve decent market penetration. It would be a waste of money.

Vertical vs Horizontal: Vertical: $500 on each of two stations. Horizontal: $100 on each of 10 stations.

In this case your $100 simple will not give you the market penetration you need to get any decent results.

If you are still with me, we now need to talk about one of the biggest reasons, besides the cost why you cannot effectively do all of the Social Media outlets. With Social Media, unlike radio, TV, newspaper and other traditional adverting vehicles you have to build your own audience. You actually have to advertise you advertising vehicle. You have to build up your own followers and friends and circles; your audience.

For advertising to be work, you have to reach some level of market penetration. You have to be in that market, advertising your gallery, often enough to make an impact, to penetrate the market.

Think of it the same way all great speech writers do when they write a speech. To make a point stick in the audience's mind they know they have to repeat that point three times. "Tell'em, tell'em what you told'em and then tell'em again".

Applying what we have known about advertising for 200 years and from leaning what we have from radio and television, 50 tweets a day or posts to Facebook, will be more effective then 5 posts a day on ten different Social Media vehicles. It will also give you more time to create your art because you do not have to manage all of those different outlets. You can actually make fewer posts to a smaller market and have better results and at same time because you are getting better market penetration which will give you better results.

In closing (thank goodness) pick one or two, maybe 3 vehicles, build up a targeted market as best you can and do the best you can to penetrate that market. I personally think two is plenty and the two that I find easiest to build a following on are Facebook and Twitter. It is obvious that if you have the time, and can give the time, the more vehicles you can do a good jog on, the better off you will be.

As this applies to FAA, if you have 1000 images, you can afford to spend the time to be a more outlets. If you under 200, you cannot. You need to be creating art AND doing marketing. The fewer products you have the more effective your limited advertising has to be. The more important it is that you focus and get the biggest bang for your buck that you can.

But the bottom line is you have to have an advertising plan and you have to be committed to it and stick to it. Plan your work and work your plan as the old saying goes.


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