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What do you know about selling

Blogs: #46 of 66

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As soon as you became a professional artist you also became a wholesaler, a retailer and a salesman, rather you like it or not. The old saying of "build a better mouse trap and the world will beat a path to your door", well it just doesn't work that way.

You can be the greatest artist in the world but if you fail to get enough people to see your work, it will not sell. And even after you get all these people to your work, it still will not sell itself, that is another misnomer.

So what do you know about advertising and selling? If you are like most artist, the answer is little or nothing. Why?

Why would enter you a field that is so dependent on advertising and selling and not prepare yourself properly to at least make an honest attempt at being able to perform the basic tasks of needed to be successful?

Selling is not just gripping and grinning and "talking" people into doing something they do not want to do. In fact, if you expect to have a lasting, repeat clientele, it is the exact opposite.

On the net you don't even talk to people in person. But you can still use basic selling techniques through your advertising and your first contact with your potential client base all the way through to the sale.

I ask people all the time if they understand the relationship of Pavlov's dog and selling. Do you understand the association of the Hierarchy of Needs and selling? Do you understand the selling is problem solving and not actually selling at all.

People scoff at me like I am nuts. But the same people are complaining that they know nothing about sales and they can't figure out how to sell their work. Why would anyone with no sales experience, no basic knowledge no understanding of selling, think they should be able to sell.

This idea that the best art will sell itself is hog wash. How in the world are people going to even find it to buy if you can't get it seen?

Most of the advertising on the net is writing ad copy. I see people say they post a hundred times a day on the FB but they don't see the results. Ya, because you have know idea on how to write effective ad copy. In fact I sees so much bad ad copy form FAA members that is not only ineffective, but is more likely to be solicit a negative response.

Do you know the difference between an aggressive call to action, and soft sell, a generic, top of the mind awareness ad and when and where and why to use them in different circumstances?

How about vertical and horizontal frequency?

This is not rocket science or brain surgery. A few classes, one on marketing, salesmanship and advertising will greatly improve you knowledge and better prepare you to achieve the success you deserve.